SELECTED BY ZLATAN
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SELECTED BY ZLATAN

H&M Move launches curated training outfits.

Few professional athletes train harder than striker Zlatan Ibrahimović. Every year he takes his dedication to fitness up a notch. The Brand Mover’s personality and training lifestyle is now expressed through a curated set of well-composed outfits - Selected by Zlatan. This new H&M Move menswear drop will be available online from Thursday April 27.

The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation - and share their unique sportswear knowledge and personal style with the H&M Move design team.

SELECTED BY ZLATAN

”Since training is a joy to me, my outfit must play along with that feeling. Wearing a combination of quick-drying, comfortable and great looking movewear is not just enabling my training. It’s improving it,” says Zlatan Ibrahimović.

SELECTED BY ZLATAN

The ’Selected by Zlatan’ collection contains elevated training staples such as tights, shorts, t-shirts, hoodies and jackets. All with the quick-drying and moist-transporting DryMove™ technology - and the color combinations are in line with Zlatan’s personal style.

SELECTED BY ZLATAN

“The hoodie became an instant favorite. I’ve been using it casually, after training sessions and even when roller-skating. The comfort level, affordability and the right fit really speaks to me,” says Zlatan Ibrahimović.

This new H&M Move menswear drop will be available in Europe and online only from Thursday April 27.