The moment for dressy menswear is now

For some time now, “quiet luxury” has been building its rep as an it trend in the world of fashion. The minimalistic style refers to understated clothing made with high-end material — no flashy logos or recognizable designer trades included — and continues to make waves in menswear this season.

“Our new autumn fashion gives a dignified nod to the ‘quiet luxury’ trend, making the same type of sartorial sleekness available at a more modest price range. Iconic menswear pieces, like the car coat, have been re-imagined in contemporary fabrics to create a timeless yet modern aesthetic,” says Ross Lydon, H&M Men’s Head of Design.

The look is minimalist and precise, building on timeless, transitional garments styled in tonal layers. Silhouettes are relaxed and unconstructed without lacking sharpness, making pieces both comfortable and confidence-boosting. With a subdued colour palette made up by earthy neutrals — including off white, grey, black, beige, and brown — attention is drawn to the subtle shifts in hues and tactility of textures.

“As a counterreaction to the streetwear trend, tailoring and sartorial influences are coming back in a big way. The look, however, should not be too formal. The double-breasted blazer looks fantastic with a pair of jeans and pairing the leather jacket with loose, tailored trousers is also very chic. The camel wool blouson is sophisticated but very wearable — the perfect jacket for autumn,” says Ross Lydon.

Luxuriously looking knitwear, such as rollneck jumpers, relaxed cardigans, and classic crewnecks, deserve its place in the spotlight as well, preferably styled under the season’s statement outerwear and combined with wool trousers and loose-fit jeans. Accessories, including large tote bags, heavy knit scarves, and chunky loafers, are discrete yet impactful, amplifying the sophisticated sensibility of the look.

The new A/W 2023 menswear will be available in store and on hm.com from September 14th.